About Us

Our Story

Luminello was founded by Ken Braslow, MD, after years of experiencing the hassles of EMRs that didn’t “think” the way he did in his daily practice. He needed a one-stop shop for all the essentials in running a psychiatry practice, a system that knows the nuances of mental health care, and one that is clean, simple, and fast. He found other EMRs to be way more complex than what he needed and painful to use, slowing down his daily routine. After much searching, he realized what he envisioned is what needed to be built, and Luminello was born.

Dr. Braslow set out to create an EMR for the mental health community, with friendly, responsive customer service at a reasonable price. He knew it needed to be designed based on his experience and the real-world private practice of other therapists, psychiatrists and counselors – in essence, an EMR that he would want to use in his everyday work (and he does!).

We hope you find Luminello to be a refreshing, valuable tool to help you run your private practice. And, read some of the Luminello reviews from current customers to hear what they have to say about their experience.

Our Mission and Philosophy

To bring simplicity, efficiency and joy to mental health and wellness clinicians, and more time for connection with current and future patients and clients.

The Luminello Team

Ken Braslow, MD, Founder/CEO

Dr. Braslow is a board-certified psychiatrist in Child/Adolescent & Adult Psychiatry, with an active private practice in the San Francisco Bay Area. He has a passion for improving the patient and clinician experience of care, and has spoken widely on improving practice efficiency. LinkedIn

Jack Macy, Co-Founder/Chief Product Officer

Jack Macy is a user experience and design-centric product strategist and marketer who has helped companies define, build and grow valuable experiences for their customers. He also happens to be married to an amazing neuropsychologist. LinkedIn

Jung Moon. CTO

Jung Moon, Chief Technology Officer

Jung Moon is a veteran web developer and strategist who gives life to innovative technological ideas. He leads our technology operations and busy team of software engineers. LinkedIn

Ricardo González, Director of Operations

Ricardo has enjoyed providing quality customer service since 2009. He’s worked for a variety of organizations and truly enjoys stepping in and helping others. He practices and teaches Chinese martial arts in his free time.

Diana Reyes, Director of Sales

Diana is a law graduate student passionate about how to implement her knowledge to help others. She is an animal lover, mother of a German shepherd puppy. She previously worked as a Social Media Team Manager for 2 years, and she has been in the customer service industry since 2015.

Sarah Luna, Director of Customer Service

Sarah has been working in customer service for 4 years and she has great organizational skills. She’s currently studying English, Spanish, and French. Sarah’s beautiful daughter inspires her to keep growing and learning every day.

Jonathan Wallis, Director of Product

Jonathan has over 12 years of experience in the technology sector ranging from support to business development. His passion for business and technology has lead him to follow a career in software product development. He now uses the experience to conceptualize, develop, and deliver high-value products and technological solutions.

David Larrick, Director of Marketing

David has more than a decade of experience in healthcare marketing, having worked in SaaS, critical access hospitals, community medical centers, academic/research medical centers, and regional healthcare systems.

John Arroyo, Business Development & Partnerships

John specializes in the customer service area since 2012 and has worked for various companies. He is very passionate about nature, and experiencing new places, he also enjoys learning new languages and spending time with his family.

Advisory Team

Phil Boissiere, MFT
Daniel Carlat, MD
Glen Elliot, PhD, MD
Natalie Gluck, MD
Stephen Hinshaw, PhD
Jonathan Horowitz, PhD
Kari Kagan, PsyD

Leslie Marino, M.D., Psychiatrist New York, NY

I must say my experience with the customer service is a breath of fresh air. I was using practice fusion which was a nightmare! Decided to take a chance and switch to Luminello. I’m glad I did!

Contact us

Custom forms & templates

Hire us to create custom questionnaires and templates for you.

Group practice pricing calculator

Group practices

Automated chart importing

Unlimited admin assistants

Invoicing + auto-pay

Pre-screen form in public profile

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Expand Your Practice with Telehealth

Expand Your Practice with Telehealth