About Us

Our Story

Luminello was founded by Ken Braslow, MD, after years of experiencing the hassles of EMRs that didn’t “think” the way he did in his daily practice. He needed a one-stop shop for all the essentials in running a psychiatry practice, a system that knows the nuances of mental health care, and one that is clean, simple, and fast. He found other EMRs to be way more complex than what he needed and painful to use, slowing down his daily routine. After much searching, he realized what he envisioned is what needed to be built, and Luminello was born.

Dr. Braslow set out to create an EMR for the mental health community, with friendly, responsive customer service at a reasonable price. He knew it needed to be designed based on his experience and the real-world private practice of other therapists, psychiatrists and counselors – in essence, an EMR that he would want to use in his everyday work (and he does!).

We hope you find Luminello to be a refreshing, valuable tool to help you run your private practice. And, read some of the Luminello reviews from current customers to hear what they have to say about their experience.

Our Mission and Philosophy

To bring simplicity, efficiency and joy to mental healthcare providers, and more time for connection with current and future patients/clients.

The Luminello Team

Ken Braslow, MD, CEO

Ken Braslow, MD, Founder/CEO

Dr. Braslow is a board-certified psychiatrist in Child/Adolescent & Adult Psychiatry with an active private practice in San Francisco and Berkeley, CA. He is an Assistant Clinical Professor of Psychiatry at the University of California, San Francisco (UCSF), and has spoken widely on and gives consultation to providers about improving practice management. LinkedIn

Jack Macy

Jack Macy, Co-Founder/Chief Product Officer

Jack Macy is a user experience and design-centric product strategist and marketer who has helped companies define, build and grow valuable experiences for their customers. He also happens to be married to an amazing neuropsychologist. LinkedIn

Jung Moon. CTO

Jung Moon, Chief Technology Officer

Jung Moon is a veteran web developer and strategist who gives life to innovative technological ideas. He leads our technology operations and busy team of software engineers. LinkedIn

Kim Wong, Director of Finance

Kim is a start-up and venture capital finance expert with over 25 years experience working with early-stage companies. Previously he co-founded both an investment banking firm and a venture capital company that specialized in the funding and analysis of these companies.

Customer Success Team

Krystle Falzetta

Krystle Falzetta, Director of Customer Service

Krystle is Luminello’s mover and shaker. She applies her experience in customer service, marketing and administrative support help make Luminello great for our subscribers. She loves finding creative solutions to challenges, and enjoys learning about people and cultures around the world.


Ricardo González, Director of Training

Ricardo has enjoyed providing quality customer service since 2009. He’s worked for a variety of organizations and truly enjoys stepping in and helping others. He practices and teaches Chinese martial arts in his free time.

Diana Reyes de Jose, Director of Operations

Diana is a law graduate student passionate about how to implement her knowledge to help others. She is an animal lover, mother of a German shepherd puppy. She previously worked as a Social Media Team Manager for 2 years, and she has been in the customer service industry since 2015.

Galis Evangelista, Customer Success Supervisor

Galis has been providing customer service for different organizations since 2013. She is a passionate learner, especially about art and people, and practices aerial dance in her free time.

Ram Shetty, Customer Success Supervisor

Ram brings 10 years experience in customer service and support. He has previously worked for 3G UK as a Sr. Customer Service Adviser. Amateur animator and photographer in his free time, who loves to photograph nature and different cultures.

Sarah Luna

Sarah studies Modern Languages focusing in French to become a Polyglot. She enjoys assisting others and providing great customer satisfaction. In her spare time, she enjoys reading and spending time with her lovely daughter.

John Arroyo

John specializes in the customer service area since 2012 and has worked for various companies. He is very passionate about nature, and experiencing new places, he also enjoys learning new languages and spending time with his family.

Elianny Paniagua

Elianny has been providing excellent customer service for the past 5 years for a variety of organizations. She is an avid reader and deeply enjoys the search of new knowledge.

Laura Rodriguez

Laura is a marketing student who has been providing customer service for over 5 years. She loves animals, reading old books and going hiking in the mountains to enjoy nature.

Advisory Team

Phil Boissiere, MFT
Daniel Carlat, MD
Glen Elliot, PhD, MD
Natalie Gluck, MD
Stephen Hinshaw, PhD
Jonathan Horowitz, PhD
Kari Kagan, PsyD

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