About Luminello

We are an EMR and practice management platform created and run by mental health professionals, and supported by a team of amazing individuals.

Our Story

Luminello was founded by Ken Braslow, MD, after years of experiencing the hassles of EMRs that didn’t “think” the way he did in his daily practice. He needed a one-stop shop for all the essentials in running a psychiatry practice, a system that knows the nuances of mental health care, and one that is clean, simple, and fast. He found other EMRs to be way more complex than what he needed and painful to use, slowing down his daily routine. After much searching, he realized what he envisioned is what needed to be built, and Luminello was born.

Dr. Braslow set out to create an EMR for the mental health community, with friendly, responsive customer service at a reasonable price. He knew it needed to be designed based on his experience and the real-world private practice of other therapists, psychiatrists and counselors – in essence, an EMR that he would want to use in his everyday work (and he does!).

We hope you find Luminello to be a refreshing, valuable tool to help you run your private practice. And, read some of the Luminello reviews from current customers to hear what they have to say about their experience.

Groups / clinics

Compose and/or clone notes and templates quickly, with built-in billing.​

Groups / clinics

Compose and/or clone notes and templates quickly, with built-in billing.​

Our Mission & Philosophy

To bring simplicity, efficiency and joy to mental health and wellness clinicians, and more time for connection with current and future patients and clients.

Groups / clinics

Compose and/or clone notes and templates quickly, with built-in billing.​

Groups / clinics

Compose and/or clone notes and templates quickly, with built-in billing.​

Luminello Leadership Team

Ken Braslow, CEO

Ken Braslow, MD
Founder/CEO

Jack

Jack Macy
Co-Founder

Jung-Moon-CTO

Jung Moon
CTO

Jonathan Wallis
Director of Product

Dave Larrick
Director of Marketing

Ricardo González
Dir. of Business Dev

Diana Reyes
Director of Sales

Sarah Luna
Director of Customer Service

Daniela

Daniela Tempesta, LCSW
Clinical Product Specialist

Kari Kagan, PsyD

Kari Kagan, PsyD
Clinical Product Specialist

Groups / clinics

Compose and/or clone notes and templates quickly, with built-in billing.​

Groups / clinics

Compose and/or clone notes and templates quickly, with built-in billing.​

Ken Braslow, MD

Founder/CEO

Dr. Braslow is a board-certified psychiatrist in Child/Adolescent & Adult Psychiatry, with an active private practice in the San Francisco Bay Area. He has a passion for improving the patient and clinician experience of care, and has spoken widely on improving practice efficiency. LinkedIn

Jack Macy

Co-Founder

Jack Macy is a user experience and design-centric product strategist and marketer who has helped companies define, build and grow valuable experiences for their customers. He also happens to be married to an amazing neuropsychologist. LinkedIn

Jung Moon

CTO

Jung Moon is a veteran web developer and strategist who gives life to innovative technological ideas. He leads our technology operations and busy team of software engineers. LinkedIn

Jonathan Wallis

Director of Product

Jonathan has over 12 years of experience in the technology sector ranging from support to business development. His passion for business and technology has lead him to follow a career in software product development. He now uses the experience to conceptualize, develop, and deliver high-value products and technological solutions.

Dave Larrick

Director of Marketing

David has more than a decade of experience in healthcare marketing, having worked in SaaS, critical access hospitals, community medical centers, academic/research medical centers, and regional healthcare systems.

Ricardo González

Dir. of Business Dev

Ricardo has enjoyed providing quality customer service since 2009. He’s worked for a variety of organizations and truly enjoys stepping in and helping others. He practices and teaches Chinese martial arts in his free time.

Diana Reyes

Director of Sales

Diana is a law graduate student passionate about how to implement her knowledge to help others. She is an animal lover, mother of a German shepherd puppy. She previously worked as a Social Media Team Manager for 2 years, and she has been in the customer service industry since 2015.

Sarah Luna

Director of Customer Service

Sarah has been working in customer service for 4 years and she has great organizational skills. She’s currently studying English, Spanish, and French. Sarah’s beautiful daughter inspires her to keep growing and learning every day.

Daniela Tempesta, LCSW

Clinical Product Specialist

Daniela received her BA from Stanford University and her Masters in Social Work from USC. Daniela is the founder of The Tempesta Group, a coaching and psychotherapy practice for high achieving millennials in the Bay Area. In addition to practicing psychotherapy for the last 18 years, Daniela also has experience running a small food business and teaching in the undergraduate and graduate Psychology program at Holy Names University. LinkedIn

Kari Kagan, PsyD

Clinical Product Specialist

Kari Kagan, PsyD is a clinical psychologist who prides herself on helping her clients live a more meaningful, enjoyable life. Having set up her own private practice several years ago, she has an abundance of tips for others who are also just starting out. Her private practice and clinical background has helped shape and inform the Luminello product experience for our users.

Contact us

Custom forms & templates

Hire us to create custom questionnaires and templates for you.

AMA CPT® code annual use license

Prescriber Pricing

ESSENTIALS
THERAPIST LITE
THERAPIST UNLIMITED
Pay Annually
(per month, per clinician)

$0

$69

$99

Pay Monthly
(per month, per clinician)

$0

$89

$129

Therapist Pricing

ESSENTIALS
THERAPIST LITE
THERAPIST UNLIMITED
Pay Annually
(per month, per clinician)

$0

$29

$39

Pay Monthly
(per month, per clinician)

$0

$39

$49

Monitor clinician & practice quality indicators

Practice management reports

Notes per month

Group Practice: Total EMR Cost Comparison

Group practice pricing calculator

Select the number of licenses for your team from each plan to see the subscription cost.

Group practices

Automated chart importing

Unlimited admin assistants

Invoicing + auto-pay

Pre-screen form in public profile

Get started with paperwork quickly!

Expand Your Practice with Telehealth

Expand Your Practice with Telehealth