About Us

Our Story

Luminello was founded by Ken Braslow, MD, after years of experiencing the hassles of EMRs that didn’t “think” the way he did in his daily practice. He needed a one-stop shop for all the essentials in running a psychiatry practice, a system that knows the nuances of mental health care, and one that is clean, simple, and fast. He found other EMRs to be way more complex than what he needed and painful to use, slowing down his daily routine. After much searching, he realized what he envisioned is what needed to be built, and Luminello was born.

Dr. Braslow set out to create an EMR for the mental health community, with friendly, responsive customer service at a reasonable price. He knew it needed to be designed based on his experience and the real-world private practice of other therapists, psychiatrists and counselors – in essence, an EMR that he would want to use in his everyday work (and he does!).

We hope you find Luminello to be a refreshing, valuable tool to help you run your private practice. And, read some of the Luminello reviews from current customers to hear what they have to say about their experience.

Our Mission and Philosophy

To bring simplicity, efficiency and joy to mental healthcare providers, and more time for connection with current and future patients/clients.

The Luminello Team

Ken Braslow, MD, CEO

Ken Braslow, MD, Founder/CEO

Dr. Braslow is a board-certified psychiatrist in Child/Adolescent & Adult Psychiatry with an active private practice in San Francisco and Berkeley, CA. He is an Assistant Clinical Professor of Psychiatry at the University of California, San Francisco (UCSF), and has spoken widely on and gives consultation to providers about improving practice management. LinkedIn

Jack Macy

Jack Macy, Co-Founder/Chief Product Officer

Jack Macy is a user experience and design-centric product strategist and marketer who has helped companies define, build and grow valuable experiences for their customers. He also happens to be married to an amazing neuropsychologist. LinkedIn

Jung Moon. CTO

Jung Moon, Chief Technology Officer

Jung Moon is a veteran web developer and strategist who gives life to innovative technological ideas. He leads our technology operations and busy team of software engineers. LinkedIn

Customer Success Team

Ricardo González, Director of Operations

Ricardo has enjoyed providing quality customer service since 2009. He’s worked for a variety of organizations and truly enjoys stepping in and helping others. He practices and teaches Chinese martial arts in his free time.

Diana Reyes, Director of Sales

Diana is a law graduate student passionate about how to implement her knowledge to help others. She is an animal lover, mother of a German shepherd puppy. She previously worked as a Social Media Team Manager for 2 years, and she has been in the customer service industry since 2015.

Sarah Luna, Director of Customer Service

Sarah has been working in customer service for 4 years and she has great organizational skills. She’s currently studying English, Spanish, and French. Sarah’s beautiful daughter inspires her to keep growing and learning every day.

John Arroyo, Customer Success Team Supervisor

John specializes in the customer service area since 2012 and has worked for various companies. He is very passionate about nature, and experiencing new places, he also enjoys learning new languages and spending time with his family.

Genesis Sánchez, Customer Success Team Supervisor

Genesis’s background includes Bachelor of Science, Bachelor of Modern Languages, mention in English, nursing courses, first aid, and life support. Her passion is to help others and we love her constant positive attitude.

Ali Musa, Customer Success Team Representative

Ali has more than 2 years of support experience in the healthcare field. He takes enormous pride in delivering first-class customer service. He loves learning about new cultures and languages.

Angelo Andreani, Customer Success Team Representative

Angelo brings 10 years of experience providing customer service in the hotel industry. He has lived in London and his Italian background adds passion to everything he does. He’s a foodie, a keen Fifa player, and a proud father of two.

Carlos Concepción, Customer Success Team Representative

Carlos studied Economics and IT. His great technical and communication skills have been much appreciated in our customer service team. His passions include programming and videogames.

Christine Méndez, Customer Success Team Representative

Christine has been working in the Customer service industry for 8 years now. She loves helping people and is always looking for ways to make  customers happy. Something that brings her joy is spending time with her family and pets. She also loves being outdoors and playing sports.

Jennifer Kotian, Customer Success Team Representative

Jennifer has a degree in Business Administration and has impressive work experience in customer service, quality control, and data analysis. She balances her hard work with her love for cooking and playing badminton.

Laura Rodríguez, Customer Success Team Representative

Laura is a marketing student who has been providing customer service for over 5 years. She loves animals, reading old books, and going hiking in the mountains to enjoy nature.

Melissa Soto, Customer Success Team Representative

Melissa has over 8 years of experience in customer service and technical support. She likes to play chess and her analytical skills are a great asset to the team. Melissa has three beautiful cats that she adores.

Advisory Team

Phil Boissiere, MFT
Daniel Carlat, MD
Glen Elliot, PhD, MD
Natalie Gluck, MD
Stephen Hinshaw, PhD
Jonathan Horowitz, PhD
Kari Kagan, PsyD

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