About Luminello

Our Mission and Philosophy

To bring simplicity, efficiency and joy to mental healthcare providers, and more time for connection with current and future patients/clients.

Our Story

Luminello was founded by Ken Braslow, MD, after years of experiencing the hassles of EMRs that didn’t “think” the way he did; wasted time on phone tag; long phone screenings that did not materialize; and the challenges of running a private practice. It was also inspired by his patients, who for years told him about how painful the process of getting in for an evaluation, therapy or medication was; how providers would not return calls nor be accepting new patients; and how upsetting it was that insurance company listings were out of date. So, he set out to improve his own practice systems, and to modernize the process of connecting patients and providers, so that the real work of relieving suffering and optimizing psychological health could be accomplished.

Dr. Braslow uses Luminello in his practice everyday and loves it. But more importantly, read what our users think about Luminello.

The Luminello Team

Ken Braslow, MD, CEO

Ken Braslow, MD, Founder/CEO

Dr. Braslow is a board-certified psychiatrist in Child/Adolescent & Adult Psychiatry with an active private practice in San Francisco and Berkeley, CA. He is an Assistant Clinical Professor of Psychiatry at the University of California, San Francisco (UCSF), and has spoken widely on and gives consultation to providers about improving practice management. LinkedIn

Jack Macy, Co-Founder

Jack Macy, Co-Founder/Chief Product Officer

Jack Macy is a user experience and design-centric product strategist and marketer who has helped companies define, build and grow valuable experiences for their customers. He also happens to be married to an amazing neuropsychologist. LinkedIn

Jung Moon, CTO

Jung Moon, Chief Technology Officer

Jung Moon is a veteran web developer and strategist who gives life to innovative technological ideas. He leads our technology operations and busy team of software engineers. LinkedIn

Kim Wong, Director of Finance

Kim is a start-up and venture capital finance expert with over 25 years experience working with early-stage companies. Previously he co-founded both an investment banking firm and a venture capital company that specialized in the funding and analysis of these companies.

Customer Success Team

Krystle Falzetta

Krystle Falzetta, Lead Bug Squasher

Krystle is Luminello’s lead tester, investigating and tracking down reported issues as well as testing new features before they are released. She applies her experience in customer service, marketing and administrative support help make Luminello great for our subscribers. She loves finding creative solutions to challenges, and enjoys learning about people and cultures around the world.

Warren Bryan

Warren Bryan, The Satisfaction Generator

Warren is an experienced customer service representative who prides himself on providing five-star support and assistance — he’s been helping diverse organizations locally and internationally for over 5 years. He also enjoys being an author and speaker in his free time.

Jessica Zeitz

Jessica Zeitz, Customer Service Ninja

Jess has always loved helping others and customer service comes very naturally to her, which she has been doing for over a decade. She is an avid traveler, lover of poetry, and all things delicious.

Advisory Team

Phil Boissiere, MFT
Daniel Carlat, MD
Glen Elliot, PhD, MD
Stephen Hinshaw, PhD
Jonathan Horowitz, PhD
Kari Kagan, PsyD