Our Mission and Philosophy
To bring simplicity, efficiency and joy to mental healthcare providers, and more time for connection with current and future patients/clients.
Luminello was founded by Ken Braslow, MD, after years of experiencing the hassles of EMRs that didn’t “think” the way he did; wasted time on phone tag; long phone screenings that did not materialize; and the challenges of running a private practice. It was also inspired by his patients, who for years told him about how painful the process of getting in for an evaluation, therapy or medication was; how providers would not return calls nor be accepting new patients; and how upsetting it was that insurance company listings were out of date. So, he set out to improve his own practice systems, and to modernize the process of connecting patients and providers, so that the real work of relieving suffering and optimizing psychological health could be accomplished.
Dr. Braslow uses Luminello in his practice everyday and loves it. But more importantly, read what our users think about Luminello.
The Luminello Team
Ken Braslow, MD, Founder/CEO
Dr. Braslow is a board-certified psychiatrist in Child/Adolescent & Adult Psychiatry with an active private practice in San Francisco and Berkeley, CA. He is an Assistant Clinical Professor of Psychiatry at the University of California, San Francisco (UCSF), and has spoken widely on and gives consultation to providers about improving practice management. LinkedIn
Jack Macy, Co-Founder/Chief Product Officer
Jack Macy is a user experience and design-centric product strategist and marketer who has helped companies define, build and grow valuable experiences for their customers. He also happens to be married to an amazing neuropsychologist. LinkedIn
Jung Moon, Chief Technology Officer
Jung Moon is a veteran web developer and strategist who gives life to innovative technological ideas. He leads our technology operations and busy team of software engineers. LinkedIn
Kim Wong, Director of Finance
Kim is a start-up and venture capital finance expert with over 25 years experience working with early-stage companies. Previously he co-founded both an investment banking firm and a venture capital company that specialized in the funding and analysis of these companies.
Customer Success Team
Misty Gibson, MA, LMHCA, Master of All Situations
Misty is a licensed mental health counselor who oversees the day-to-day operations of the Luminello team. She owns a private practice, providing telehealth counseling, and applies her background regularly to provide helpful clinical insights and excellent support to our subscribers.
Krystle Falzetta, Lead Bug Squasher
Krystle is Luminello’s lead tester, investigating and tracking down reported issues as well as testing new features before they are released. She applies her experience in customer service, marketing and administrative support help make Luminello great for our subscribers. She loves finding creative solutions to challenges, and enjoys learning about people and cultures around the world.
Warren Bryan, The Satisfaction Generator
Warren is an experienced customer service representative who prides himself on providing five-star support and assistance — he’s been helping diverse organizations locally and internationally for over 5 years. He also enjoys being an author and speaker in his free time.
Jessica Zeitz, Customer Service Ninja
Jess has always loved helping others and customer service comes very naturally to her, which she has been doing for over a decade. She is an avid traveler, lover of poetry, and all things delicious.
Phil Boissiere, MFT
Daniel Carlat, MD
Glen Elliot, PhD, MD
Stephen Hinshaw, PhD
Jonathan Horowitz, PhD
Kari Kagan, PsyD